LOVE

Inspired by a generation that grew up online, connected to everyone but understood by very few.

This piece plays with the idea of digital relationships, artificial conversations and the strange way technology has become part of our emotions. What starts as irony slowly becomes reality.

The front keeps it simple with “In Love Since 2017”. On the back, the illustrated character carries the real message: “I told ChatGPT about you.” Somewhere between humor, obsession and honesty. The sleeve finishes the story with “Soulmate not found.”

A design that feels playful at first, but says more the longer you look at it.

Crafted from heavyweight 305 GSM, 100% cotton, with an oversized fit built for structure, comfort and everyday wear. Heavy, soft and designed to last beyond trends.

Not everything online is fake.
Not everything real feels close.

Once it’s gone, it’s gone.